Digital commerce and customer engagement application

about Rant

Rant is a leading digital agency. Founded in 1999 in the UK, it currently also has offices in Brazil, China, and Switzerland. Rant is focused on providing solutions for digital commerce, digital marketing, mobile commerce, social media, and digital consultancy. It delivers outstanding award-winning solutions for digital commerce and engagement, helping clients to connect with their customers in the digital world. Rant services global leaders such as Arcadia Group, MTV, Topshop, Swatch, Burton, Universal, Wallis, and Dorothy Perkins.

Reviewed on
+ years

Average client retention period


Active delivery teams 


Assisting clients since 2004


Confidence & Transparency

The Challenge

As the demand for digital solutions grew, Rant had to contend with the huge demand for qualified mobile experts. They realized it would be difficult and costly for them to recruit and train new mobile application developers in-house. Their project development had severe time constraints and they were contending with backlogs due to the lack of skilled resources.
To supplement in-house development, they decided to outsource mobile application development. Rant needed a cost-effective team, but with the highest quality, a team possessing cutting-edge skills and capable of supporting ongoing mobile application development, a team committed to work.
Their desired outcome was a long-term partner with a deep understanding of how work was done from a UK perspective who also possessed the ability to support further development on feature-rich iOS and Android applications.

What did
Axeltra do


Rant was surprised to find that we could recruit precisely the skilled talent they needed at zero cost. After reviewing our services, they chose to set up a dedicated team with us because we were able to offer them an immediate supply of highly qualified resources, low prices, and a flexible, transparent contract agreement. Our expertise and experience in developing mobile applications, combined with the proficiency of our front-end specialists and the familiarity with recent technologies made us the ideal partner.

Strategy implemented

  • There were zero initial investment costs for setting up the team
  • The recruitment of team members was completed within ten days
  • Interviews with the direct managers from Rant were performed via Skype video conferencing
  • We provided two senior developers for the iOS platform with three years’ experience in developing iPhone and iPad mobile solutions
  • We provided one senior developer for the Android platform with three years’ experience
  • We provided one QA analyst specifically trained for mobile deployment quality assurance who was selected to be the team lead
  • All project management work was handled by the PMs at their site, reducing risks and eliminating progress concerns
  • Scrum training and coaching was provided by Rant
  • The flexible contract included a one month trial period to evaluate team members
  • The flexible contract allowed them to replace team members

The Results

case studies

See More Case Studies

Expanding Your Workforce: The Power of Dedicated Teams in Averting Risk and Retaining Core Competencies

In the contemporary business landscape, companies constantly seek strategic advantages, particularly when expanding their workforce. The concept of dedicated teams, especially in a nearshoring context, has emerged as a pivotal strategy. This approach allows companies to avert the typical risks associated with opening and operating new offices, particularly in unfamiliar regions.

Learn more
A diverse group of professionals in business attire collaborating on tech devices, discussing strategies for IT outsourcing. The team sits around a table with laptops, tablets, and charts, displaying a focused and engaged demeanor.

Choosing the Right IT Outsourcing Partner: A Comprehensive Guide

Embarking on the journey of IT outsourcing requires a keen understanding of its advantages and disadvantages. As you contemplate this strategic move, uncertain about what criteria to prioritize in selecting your IT outsourcing partner, we’ve got you covered. In this comprehensive guide, we’ll delve into the crucial practices essential for choosing the ideal IT outsourcing ally.

Learn more